
Author
Devon Macdonald
Chief Revenue Officer
Specializing in go-to-market strategies, Devon brings extensive experience as a revenue and growth leader, GTM advisor, and sales coach.
Articles by Devon Macdonald
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AI for Restaurants: How Agentic AI and Voice Automation Are Revolutionizing Service
In the restaurant industry, speed, accuracy, and customer satisfaction are crucial for staying competitive. AI voice automation changes the game by handling incoming phone orders, managing reservations, and answering customer questions, allowing staff to focus on delivering exceptional hospitality.

Measuring Call Success: Why ‘Answered’ Is the Wrong KPI
Understanding why measuring call success beyond only “answered” is essential to addressing them and guiding you in the right direction. Revenue leakage occurs when a business fails to capture, record, or collect revenue it has already earned, and missed calls are a major contributor to this.

Measuring ROI of Conversational AI in Multi-Location Customer Service
Customer service fails quietly, one location at a time. A missed call here. An unanswered chat there. An overworked agent in one region, idle capacity in another.

Reducing Food Waste with Agentic AI: A Smarter Path for Restaurants
Food waste has always been one of the biggest hidden costs in the restaurant industry. From overproduction in the kitchen to expired inventory and oversized portions, restaurants lose billions of dollars each year while contributing to environmental harm.

Reimagining Automotive Dealerships with Agentic AI: Smarter, Faster and More Profitable
The automotive industry is experiencing a transformation through the implementation of agentic AI systems which improve dealership efficiency and customer experience.

Remember Every Guest With AI for Reservations and Catering
AI answers every reservation and catering call 24/7, books into OpenTable, SevenRooms, or Resy, remembers repeat guests, and wins back covers lost to voicemail and no-shows.

Why Missed Calls Cost Restaurants — and How Agentic AI Can Help
This blog discusses the hidden costs of missed calls in restaurants and how agentic AI can address these challenges. With high turnover rates and increased customer expectations, missed calls can lead to significant revenue loss. Agentic AI offers a solution to enhance call management and improve customer service.
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