Donatos Rolls Out Revmo AI to 174 Stores, Boosting New Orders by 26,800
Established over 60 years ago in Columbus, Ohio, Donatos Pizza is a family-owned brand recognized for thin-crust pizzas with Edge to Edge coverage. Operating 179 restaurants across multiple states plus nearly 300 non-traditional locations. In early 2025, Donatos needed to enhance their phone channel to answer calls immediately, maintain professional quality, process payments, and convert orders without pulling staff from operations.
301,388
Calls Handled
71%
Conversion Rate
58%
Industry Benchmark
99.9%
Order Accuracy
The Challenge
Key Challenges
Rising Call Volumes, Stretched Staff
Donatos restaurants received more phone orders than staff capacity allowed, creating extended hold times, missed calls, and personnel diverted from guest service.
Limited Payment & Integration Options
Existing phone solutions lacked secure in-call payment processing and clean integration with Donatos' proprietary POS system, causing workflow friction and order-handling errors.
Inconsistent Guest Experience
Previous automation pilots delivered unnatural conversations. Customers sought seamless ordering that replicated speaking with a team member without removing crew from production.
Revmo Provided
Complete Order Flow
Revmo AI manages the entire ordering journey from initiation to completion, functioning like an experienced crew member. Guests navigate the full Donatos menu, apply promotional codes, and pay securely by phone.
Built for Peak
Donatos required a system handling dinner-rush volume reliably. Revmo AI underwent stress-testing at extreme concurrency levels, ensuring open phone lines, reduced wait times, and quick order placement during peak periods.
POS-Native Integration
Unlike third-party solutions creating operational friction, Revmo AI was co-developed with Donatos' IT team for seamless proprietary POS integration. Orders flow directly into existing systems like any other channel.
The Results
Faster Rollout
All 174 stores activated across 7 waves spanning weeks rather than months.
More Orders
Conversions improved from 58% to 71%, generating approximately 26,800 incremental orders within 5 months.
Higher Accuracy
Achieved 99.9% order accuracy rate with roughly 1 in 1,000 corrections needed.
Staffing Impact
4,841 staff hours reallocated in August alone, equivalent to 30 full-time equivalent months. Staff redirected toward expo, throughput, and hospitality.
Operational Insights
Enhanced analytics on call types, transfers, and ring times enabled improved staffing models and script refinement.
“Our focus was simple: deliver a better guest experience on the phone and increase order conversions across the system. Revmo's voice AI for restaurants is natural to talk to, processes payments securely and flows straight into our POS. The AI ordering system rollout to 174 locations has met our expectations on both customer experience and revenue.”
Kevin King · President · Donatos Pizza
Conclusion
By reversing missed calls and meeting customer expectations for convenience, Revmo's solution paved the way for Donatos to achieve record-breaking order volumes, enhanced guest satisfaction, and significant staff time savings across all 174 locations.
Ready to Write Your Success Story?
Join the operators using Revmo to capture more revenue across every location.
See More Case Studies
Jiffy Lube Drives More Than 2,400 Car Visits Monthly with Revmo AI
Stonebriar Auto Services, LLC, led by Executive VP Steve Isom, operates 117 Jiffy Lube locations and is among the fastest-growing franchisees nationally. Having achieved success with Revmo AI's voice ...
Read More
Revmo AI Drives Record Sales for High-Volume Store
Upon retiring after a dynamic 30-plus-year career with FullSpeed Automotive, industry expert Mike Guasch took on the challenge of operating a SpeeDee Oil Change & Auto Service franchise in Modesto, Ca...
Read More