SpeeDee Oil Change & Auto Service Case Study
Upon retiring after a dynamic 30-plus-year career with FullSpeed Automotive, industry expert Mike Guasch took on the challenge of operating a SpeeDee Oil Change & Auto Service franchise in Modesto, California. He quickly grew the FullSpeed flagship brand store to rank among the top locations nationally. However, declining car counts of about 100 per month in the first three quarters of 2024 drove him to partner with Revmo AI to boost business at his eight-bay, 4,000-square-foot facility. What followed is unprecedented and award-winning growth.
100
Reversal of 100-Car Loss
2.4%
Record-Breaking Revenue Growth
ZERO
Monthly Missed Calls
From 200 Down to Zero
The Challenge
Key Challenges
Declining Car Counts Due to Missed Calls
The typically high-volume location previously serviced approximately 400 automobiles each week. Before implementing Revmo AI, the store experienced a roughly 100-car loss in the first nine months of the year due to six to eight missed customer calls daily.
More Pressure on Staff to Meet Elevated Customer Expectations
Today's consumers expect convenience from service providers. A lack of immediate responses and unanswered calls often leads them to competitors. The high call volume at the Modesto SpeeDee store at times proved stressful for staff and even presented some safety hazards.
Inadequate Customer Outreach
Personalizing promotions and rewarding customers for their repeat business typically results in increased engagement, higher conversion rates, and a bolstered brand reputation. As a small business, SpeeDee wasn't equipped with the resources to tailor its marketing to regular customers or reward them for their loyalty.
Revmo Provided
24/7 Call Answering with DTMF
Not only does the Revmo AI platform handle all of SpeeDee's inbound calls around the clock, but it also features DTMF technology that allows callers to skip the Revmo agent to connect directly to the shop. All calls are answered promptly, eliminating frustrating wait times.
Consistent Customer Content
SpeeDee Modesto customers now receive consistent information on services, pricing, and promotions. The Revmo AI team quickly updates any changes to data upon request, and customers who ask about coupons or discounts automatically receive a text message.
Reduced Staff Burden and Burnout
The ability of the Revmo AI tool to manage inquiries allows SpeeDee's staff to focus on providing excellent in-store service, resulting in a reduced workload and less stress.
The Results
Car Count Recovery and Growth
The Modesto store has not experienced a car count decrease since Revmo AI was installed, markedly reversing the 100-car loss the year prior.
Rising Revenue
Mere months after being implemented, Revmo AI delivered record sales for the store, resulting in the highest per-month revenue in the location's 30-year history. That 2.4% growth is especially notable for an already high-volume store.
Optimized Efficiency
Not being required to answer so many customer calls lets high-paid technical staff stay focused on service.
Award-Winning Service
Accolades such as Franchisee of the Year point to a booming business. Mike received that prestigious honor in 2024 from the International Franchise Association.
“If someone doesn't answer the phone, they're not going to call back.”
Mike Guasch · Franchise Owner · SpeeDee Oil Change & Auto Service
Conclusion
By reversing the trend of missed calls and meeting customers' expectations for convenience, the Revmo AI solution has paved the way for Mike and his team to achieve advantages ranging from record-breaking revenue and enhanced customer satisfaction to alleviated staff stress and a reputation that differentiates them from competitors.
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