SpeeDee Oil Change & Auto Service Case Study
Upon retiring after a dynamic 30-plus-year career with FullSpeed Automotive®, industry expert Mike Guasch took on the challenge of operating a SpeeDee Oil Change & Auto Service® franchise in Modesto, California. He quickly grew the FullSpeed flagship brand store to rank among the top locations nationally. However, declining car counts of about 100 per month in the first three quarters of 2024 — four years after opening — drove him to partner with Revmo AI to boost business at his eight-bay, 4,000-square-foot facility. What has followed is unprecedented and award-winning growth.
100
Reversal of 100-Car Loss
2.4%
Record-Breaking Revenue and 2.4% Growth
ZERO
Monthly Missed Calls
From 200 Down to Zero
The Challenge
The Modesto-based SpeeDee store boasts a steady stream of customers and a reputation for top-notch service. Because the skilled technicians were so busy focusing on the car care of their customers, though, they couldn’t adequately attend to each of the 50 to 60 calls received daily — before, during, and after operating hours. Ensuing challenges included:
Key Challenges
Declining Car Counts Due to Missed Calls
The typically high-volume location previously serviced approximately 400 automobiles each week. Before implementing Revmo AI, however, the store experienced a roughly 100-car loss in the first nine months of the year due to six to eight missed customer calls daily.
More Pressure on Staff to Meet Elevated Customer Expectations
Today’s consumers expect convenience from service providers. A lack of immediate responses and unanswered calls often leads them to competitors. The high call volume at the Modesto SpeeDee store at times proved stressful for staff and even presented some safety hazards.
Inadequate Customer Outreach
Personalizing promotions and rewarding customers for their repeat business typically results in increased engagement, higher conversion rates, and a bolstered brand reputation. As a small business, though, SpeeDee wasn’t equipped with the resources to tailor its marketing to regular customers or reward them for their loyalty.
Revmo Provided
24/7 Call Answering with Dual-Tone Multi-Frequency (DTMF)
Not only does the Revmo AI platform handle all of SpeeDee’s inbound calls around the clock, but it also features DTMF technology that allows callers to skip the Revmo agent to connect directly to the shop. All calls are answered promptly, eliminating frustrating wait times and improving customer satisfaction.
Consistent Customer Content
SpeeDee Modesto customers now receive consistent information on services, pricing, and promotions without Mike and his team having to do the legwork. The Revmo AI team quickly updates any changes to that data upon request, and customers who ask the AI agent about coupons or discounts automatically and immediately receive a text message from the platform.
Reduced Staff Burden and Burnout
Having to take breaks during automotive service to answer customer calls often puts a wrench in the process. The ability of the Revmo AI tool to manage those inquiries allows SpeeDee’s staff to focus on providing excellent in-store service, resulting in a reduced workload and less stress.
The Results
Car Count Recovery and Growth
The Modesto store has not experienced a car count decrease since Revmo AI was installed, markedly reversing the 100-car loss the year prior. Other SpeeDee stores in Northern California have sustained declining revenue, but Mike’s location is still running in high gear.
Rising Revenue
Mere months after being implemented, the Revmo AI voice automation platform delivered record sales for the store, resulting in the highest per-month revenue in the location’s 30-year history. That 2.4% growth from the previous period is especially notable for an already high-volume store.
Optimized Efficiency
Not being required to answer so many customer calls lets high-paid technical staff stay focused on service. If the store’s cashier is on a call with a customer, they can stay on with confidence knowing that the Revmo AI system will simultaneously capture any other incoming calls. That’s fewer customers lost to competitors.
Award-Winning Service
Accolades such as Franchisee of the Year point to a booming business. Mike received that prestigious honor in 2024 from the International Franchise Association at its annual convention.
“If someone doesn’t answer the phone, they’re not going to call back.”
Mike Guasch · Franchise Owner · SpeeDee Oil Change & Auto Service
“Even though our shop wasn’t open yet at 6:50 a.m., Revmo AI answered the customer’s call and efficiently provided all the information they needed. I was able to see this entire conversation within my dashboard, giving me valuable data on customer interests and questions. We captured this customer when ordinarily their call would have gone unanswered, and we’d have no insight into their needs.”
Mike Guasch · Franchise Owner · SpeeDee Oil Change & Auto Service
“Missed calls were missed sales every time, and now none go unanswered. Revmo gives my staff the ability to work on cars and not run and chase phone calls, which decreased productivity. Before, we were losing cars and sales. Now the shop is running at a much higher level.”
Mike Guasch · Franchise Owner · SpeeDee Oil Change & Auto Service
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