SpeeDee Oil Change & Auto Service Case Study:
Upon retiring after a dynamic 30-plus-year career with FullSpeed Automotive ® , industry expert Mike Guasch took on the challenge of operating a SpeeDee Oil Change & Auto Service ® franchise in Modesto, California. He quickly grew the FullSpeed flagship brand store to rank among the top locations nationally. However, declining car counts of about 100 per month in the first three quarters of 2024 — four years after opening — drove him to partner with Revmo AI to boost business at his eight-bay, 4,000-square-foot facility. What has followed is unprecedented and award-winning growth.
The Modesto-based SpeeDee store boasts a steady stream of customers and a reputation for top-notch service. Because the skilled technicians were so busy focusing on the car care of their customers, though,they couldn’t adequately attend to each of the 50 to 60 calls received daily — before, during, and after operating hours. Ensuing challenges included:
Declining Car Counts Due to Missed Calls
The typically high-volume location previously serviced approximately 400 automobiles each week. Before implementing Revmo AI, however, the store experienced a roughly 100-car loss in the first nine months of the year due to six to eight missed customer calls daily.
More Pressure on Staff to Meet Elevated Customer Expectations
Today’s consumers expect convenience from service providers. A lack of immediate responses and unanswered calls often leads them to competitors. The high call volume at the Modesto SpeeDee store at times proved stressful for staff and even presented some safety hazards.
Inadequate Customer Outreach
Personalizing promotions and rewarding customers for their repeat business typically results in increased engagement, higher conversion rates, and a bolstered brand reputation. As a small business, though, SpeeDee wasn’t equipped with the resources to tailor its marketing to regular customers or reward them for their loyalty.
"If someone doesn’t answer the phone, they’re not going to call back."
- Mike Guasch, Franchise Owner, SpeeDee Oil Change & Auto Service
Franchise owner Mike selected the Revmo AI voice automation platform to transform his store’s missed calls into more sales, improved operational efficiency, and positive customer experiences. In addition to automated customer outreach and appointment management, multi-language support, and integration with POS systems, CRMs, and scheduling tools, the automotive services-specific solution provides the Modesto SpeeDee with:
Not only does the Revmo AI platform handle all of SpeeDee’s inbound calls around the clock, but it also features DTMF technology that allows callers to skip the Revmo agent to connect directly to the shop. All calls are answered promptly, eliminating frustrating wait times and improving customer satisfaction.
SpeeDee Modesto customers now receive consistent information on services, pricing, and promotions without Mike and his team having to do the legwork. The Revmo AI team quickly updates any changes to that data upon request, and customers who ask the AI agent about coupons or discounts automatically and immediately receive a text message from the platform.
Having to take breaks during automotive service to answer customer calls often puts a wrench in the process. The ability of the Revmo AI tool to manage those inquiries allows SpeeDee’s staff to focus on providing excellent in-store service, resulting in a reduced workload and less stress.
"Even though our shop wasn’t open yet at 6:50 a.m., Revmo AI answered the customer’s call and efficiently provided all the information they needed. I was able to see this entire conversation within my dashboard, giving me valuable data on customer interests and questions. We captured this customer when ordinarily their call would have gone unanswered, and we’d have no insight into their needs."
100
Reversal of 100-Car Loss
2.4%
Record-Breaking Revenue and 2.4% Growth
ZERO
Monthly Missed Calls From 200 Down to Zero
"Missed calls were missed sales every time, and now none go unanswered. Revmo gives my staff the ability to work on cars and not run and chase phone calls, which decreased productivity. Before, we were losing cars and sales. Now the shop is running at a much higher level."
Book a demo and see how Revmo AI can increase your car count
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