The goal of sales is to close deals. Retaining loyal customers is a bonus.
Applying voice-enabled conversational AI to the sales process produces myriad other perks, though, including:
1. Faster Lead Generation
It typically takes eight call attempts to reach a prospect, and there is only an average 20 percent email open rate. Sales professionals using voice-enabled conversational AI can automate initial contact and lead qualification, allowing them to better identify and score high-potential leads.
2. 24/7 Availability
By providing 24/7 customer support and engagement, conversational AI improves overall customer satisfaction. It can answer product or service questions in real-time, ensuring sales professionals maintain a consistent level of service, even during periods of high volume. Plus, it enables customers to communicate with prospective businesses at their convenience.
3. Improved Customer Experience
Most consumers do not want to be bothered with information on products and services for which they have no need. Voice-enabled conversational AI lets sales professionals offer personalized and contextual interactions with potential customers and communicate more effectively based on customer preferences and purchase histories. More targeted sales campaigns are more likely to meet sales objectives.
Also, when customer queries are resolved accurately and promptly, satisfaction ensues. That is more likely to create more loyal customers who do not require the whole sales process to purchase future products or services.
4. Increased Efficiency
Automating repetitive and time-consuming administrative tasks allows sales professionals to focus on value-added activities, boosting their productivity and, in most cases, increasing the number of deals they close. A reduced workload also helps prevent job burnout and promote better customer engagement, which is beneficial for the whole business.
5. Inclusion of Natural Language Processing
The NLP technology used in voice-enabled conversational AI processes user input to analyze keywords and context. It delivers more human-like responses and is designed to interpret customer intent and sentiment, improving the overall sales process.
6. Reduced Costs
In addition to identifying purchasing trends, enabling businesses to manage a higher volume of inquiries from customers and boosting sales team productivity, voice-enabled conversational AI reduces costs by optimizing resource allocation. Those higher sales resulting from fewer necessary manual administrative tasks also streamline operational efficiency, decreasing the cost of revenue acquisition.
7. Continuous Learning and Improvement
Because voice-enabled conversational AI uncovers actionable insight from customer interactions, sales professionals can take a more targeted approach and revise strategies as feedback indicates. The technology identifies areas that most likely would benefit from optimized resources and adapts and scales to business needs, making it a reliable part of any sales team.